Lara La Loggia
Lara earned her law degree at Università degli Studi di Milano in 2018. In 2019 she attended a master class in“Technology innovation, new markets and regulations. The impact on financial markets of multi-sector operators, digital platforms and blockchain technology” at Università degli Studi di Milano.
She has been working with Eva and Massimo since 2018.
She mainly deals with matters concerning intellectual property, commercial contracts, advertising, information technology and e-commerce, competition and commercial practices.
Trademarks, patents, trade secrets, industrial designs, copyright, geographical indications and creative works are the engine of innovation.
Businesses from any sector need to protect their intellectual property, as it guarantees the adequate appreciation of creativity, research and development, for trademarks and the specificities of production. Intellectual property also works as incentive to improvement, for people and for society at large.
The contract is an evolved instrument of law at the service of the market and society. Making clients aware of the limits that the law imposes on contractual freedom and helping them achieve their real goals is the added value of the assistance provided by the firm.
Communication and promotion are fundamental aspects for the marketing of companies crowning the efforts of product and service development and rewarding the efforts of gaining a deep knowledge of the target audience.
information technology and e-commerce
Legal assistance in the field of information technology requires careful knowledge by the lawyer of the peculiarities, even technical, that accessing digital technologies involves. emlex professionals have the training, experience and specialized professional qualities to assist companies in such a complex and diverse sector.
competition and commercial practices
Healthy competition is the engine of the market economy, but the law sets limits to prevent unfair practices and protect the freedom of doing business and business processes. Knowing and mastering them is essential for entrepreneurs.