Aurelio Assenza

partner with Eva and Massimo since 2016, contract professor of legal issues in marketing at Bocconi University of Milan

Aurelio Assenza

partner

Aurelio Assenza

avvocato

Aurelio earned his law degree in 2007 at “Università Commerciale Luigi Bocconi” of Milan. Since then he has been working with Eva and Massimo and in 2016 became their partner. He deals with intellectual property, competition and commercial practices, commercial contracts, media, information technology and e-commerce, advertising, product compliance.

He is an academic fellow of Bocconi University, where as contract professor he lectures on legal issues in marketing. Aurelio also regularly serves as contract professor at the Milano Fashion Institute’s  master on fashion law. He is author of several articles on intellectual property, competition and advertising. He is a member of the Milan bar.

Partner with Eva and Massimo since 2016. Contract professor of legal issues in marketing at Bocconi University of Milan

practice areas

intellectual property

Trademarks, patents, trade secrets, industrial designs, copyright, geographical indications and creative works are the engine of innovation.

Businesses from any sector need to protect their intellectual property, as it guarantees the adequate appreciation of creativity, research and development, for trademarks and the specificities of production. Intellectual property also works as incentive to improvement, for people and for society at large.

READ

competition and commercial practices

Healthy competition is the engine of the market economy, but the law sets limits to prevent unfair practices and protect the freedom of doing business and business processes. Knowing and mastering them is essential for entrepreneurs.

READ

commercial contracts

The contract is an evolved instrument of law at the service of the market and society. Making clients aware of the limits that the law imposes on contractual freedom and helping them achieve their real goals is the added value of the assistance provided by the firm.

READ

media and audiovisual productions

Creativity, in the forms of expression allowed by new media, has very specific legal connotations of which one must be aware. For this reason, assistance in the production of audio-visual products requires the ability to combine experiences from various fields of the law.

READ

information technology e-commerce

Legal assistance in the field of information technology requires careful knowledge by the lawyer of the peculiarities, even technical, that accessing digital technologies involves. emlex professionals have the training, experience and specialized professional qualities to assist companies in such a complex and diverse sector.

READ

advertising

Communication and promotion are fundamental aspects for the marketing of companies crowning the efforts of product and service development and rewarding the efforts of gaining a deep knowledge of the target audience.

READ

product compliance

No business can fail to meet its obligations and responsibilities to ensure compliance with the numerous applicable regulations, commonly known as “product compliance”.

Although with diverse facets, every undertaking must understand the requirements necessary to lawfully produce, import and market products and needs the support of qualified legal specialists to operate safely.

READ