advertising

Communication and promotion are fundamental aspects for the marketing of companies crowning the efforts of product and service development and rewarding the efforts of gaining a deep knowledge of the target audience.

emlex’s working group supports clients in finding the balance between advertising appeal, transparency, lawfulness and correctness of messages and is familiar with the many different implications that the legal discipline applicable to commercial communication can entail.

The legal framework is in fact structured and complex, like its applications based on the type of product or service advertised, the target audience of the messages (consumers or professionals), the content of the messages, the communication channels used and the parties involved.

emlex professionals work alongside the client in the design and development phase of advertising campaigns, review the texts before launch, draft and negotiate contracts with all parties involved in the creation, production and distribution of campaigns from advertising agencies to testimonials, from sponsors to influencers.

The firm has also developed considerable experience in cases of litigation (both before independent authorities and ordinary courts) involving advertising campaigns, unfair commercial practices towards consumers or misleading or unlawful comparative advertising.

team

Massimo Maggiore

partner

Aurelio Assenza

partner

Giorgio Aime

associate

Antonio Cardone

junior associate

Giulio Monga

associate

Lara La Loggia

junior associate